{"id":16281,"date":"2023-07-18T10:19:52","date_gmt":"2023-07-18T10:19:52","guid":{"rendered":"https:\/\/gentlemenswatch.com\/?p=16281"},"modified":"2023-07-18T14:35:40","modified_gmt":"2023-07-18T14:35:40","slug":"lebois-co-x-indian-motorbike","status":"publish","type":"post","link":"https:\/\/gentlemenswatch.com\/en\/blog\/2023\/07\/18\/lebois-co-x-indian-motorbike\/","title":{"rendered":"Lebois &amp; Co X Indian Motorcyle"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16281\" class=\"elementor elementor-16281\">\n\t\t\t\t\t\t<section class=\"has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-1be0e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1be0e50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98a77d1\" data-id=\"98a77d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee709b8 elementor-widget elementor-widget-text-editor\" data-id=\"ee709b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Watches and motorbikes. Two worlds, one thought. And a very nice match...<\/strong><\/p><p><em>Text: Gerben Bijpost<\/em><\/p><p>To celebrate the launch of the brand new Sport Chief by American Indian Motorcycle, Swiss watch brand Lebois &amp; Co is releasing a matching edition of the Heritage Chronograph. The watch is inspired by Indian Motorcycle's heritage and various features of this new bike. It will first be available in an edition of 50 pieces.<\/p><p><strong>A special collaboration, which came about in the Netherlands. <\/strong><\/p><p><a href=\"https:\/\/www.linkedin.com\/in\/ronbetist\/\" target=\"_blank\" rel=\"noopener\"><strong>Ron Betist<\/strong><\/a>, marketing manager Indian Motorcycle Benelux: \"That happened, nota bene, through a conversation with publisher <em>Leo van Klaveren<\/em> <em>from<\/em> <em>Gentlemen's Watch<\/em>. I expressed a desire to develop a watch and he put me in touch with <a href=\"https:\/\/www.linkedin.com\/in\/tomvanwijlick\/?originalSubdomain=nl\" target=\"_blank\" rel=\"noopener\">Tom van Wijlick<\/a>, the man behind watch brands Lebois &amp; Co and <a href=\"https:\/\/gentlemenswatch.com\/en\/2021\/08\/01\/airain-type-20-re-edition\/\" target=\"_blank\" rel=\"noopener\">Airain<\/a>. Tom and I needed no more than one conversation to conclude that we had an excellent basis for working together.\"<\/p><h2><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-16288 size-large\" src=\"https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-602x1024.jpg\" alt=\"\" width=\"602\" height=\"1024\" srcset=\"https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-602x1024.jpg 602w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-176x300.jpg 176w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-768x1306.jpg 768w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-903x1536.jpg 903w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-1204x2048.jpg 1204w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-610x1037.jpg 610w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-150x255.jpg 150w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-450x765.jpg 450w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-1200x2041.jpg 1200w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-600x1020.jpg 600w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Front-soldier-Indian-2-scaled.jpg 1505w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>Collector item<\/h2><p>The result is a fine collector's edition of the Heritage Chronograph, whose dial, hands, tachymeter, fonts and colours allude to the history of both brands. A very fitting combination of brands, moreover, because what Lebois &amp; Co does so well - reviving classic watches - is actually not that different from what Indian Motorcycle has done with their Sport Chief: re-launching a historic classic equipped with modern technology.<\/p><p>Indeed, the original Chief has been considered one of the world's most iconic motorbikes since its birth in 1921. And to mark its 100th anniversary, Indian Motorcycle decided to design a modern version, which was presented in 2021. This new Sport Chief is now the fourth model in the family.<\/p><p><strong>How internationally is this Dutch initiative being rolled out?<\/strong><\/p><p><strong>Betist<\/strong>: \"We will start offering limited edition watches in the Benelux. We have received a green light for that from Indian Motorcycle's European headquarters in Switzerland. If it proves successful, we will start discussions with them to roll it out further internationally.\"<\/p><h2><img decoding=\"async\" class=\"alignnone wp-image-16286 size-large\" src=\"https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-1024x576.jpeg\" alt=\"\" width=\"788\" height=\"443\" srcset=\"https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-1024x576.jpeg 1024w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-300x169.jpeg 300w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-768x432.jpeg 768w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-1536x864.jpeg 1536w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-2048x1152.jpeg 2048w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-610x343.jpeg 610w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-150x84.jpeg 150w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-450x253.jpeg 450w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-1200x675.jpeg 1200w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2776a8cb9b-600x338.jpeg 600w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/>Unique engraving<\/h2><p>Most ultimate, of course, is buying a matching set of motorbike plus watch. Indeed, when ordering a Sport Chief, the motorbike's VIN number is engraved on the back of the watch case to emphasise the unique bond between the two. This also contributes to the motorbike's allure in the long run because, as we know, 'matching numbers' are sacrosanct in the world of classic vehicles. So for the owner of a Sport Chief, this is a unique opportunity to go for 'ultimate matching numbers', keeping the motorbike forever linked to the special edition chronograph.<\/p><p><strong><img decoding=\"async\" class=\"alignnone wp-image-16285 size-large\" src=\"https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-1024x576.jpeg\" alt=\"\" width=\"788\" height=\"443\" srcset=\"https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-1024x576.jpeg 1024w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-300x169.jpeg 300w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-768x432.jpeg 768w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-1536x864.jpeg 1536w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-2048x1152.jpeg 2048w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-610x343.jpeg 610w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-150x84.jpeg 150w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-450x253.jpeg 450w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-1200x675.jpeg 1200w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/63d2775aac433-600x338.jpeg 600w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/>Can we expect more such initiatives in the future?<\/strong><\/p><p><strong>Betist<\/strong>: \"That all depends on the success of this watch, but I see plenty of reasons to do something similar with the introduction of other models.\"<\/p><p>For those who love watches more than motorbikes, the special edition by Lebois &amp; Co can also be ordered separately. But then without the engraved VIN number.<\/p><p><em><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-16287 alignleft\" src=\"https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-176x300.jpg\" alt=\"\" width=\"176\" height=\"300\" srcset=\"https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-176x300.jpg 176w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-602x1024.jpg 602w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-768x1306.jpg 768w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-903x1536.jpg 903w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-1204x2048.jpg 1204w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-610x1037.jpg 610w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-150x255.jpg 150w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-450x765.jpg 450w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-1200x2041.jpg 1200w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-600x1020.jpg 600w, https:\/\/gentlemenswatch.com\/wp-content\/uploads\/2023\/07\/Back-soldier-Indian-1-scaled.jpg 1505w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/>The watch (target price \u20ac2800) will be available from early 2024, but enthusiasts can pre-order as early as June 2023 via <strong><a href=\"http:\/\/LeboisandCo.com\" target=\"_blank\" rel=\"noopener\">LeboisandCo.com<\/a><\/strong>.<\/em><\/p><p><em>The Indian Motorcycle Sport Chief costs from \u20ac25,790. More info via \u00a0<strong><a href=\"http:\/\/www.indianmotorcyclebenelux.com\" target=\"_blank\" rel=\"noopener\">www.indianmotorcyclebenelux.com<\/a><\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Watches and motorbikes. Two worlds, one thought. And a very nice match. Especially at Lebois &amp; Co X Indian Motorcyle!<\/p>","protected":false},"author":1,"featured_media":16283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491,5,248],"tags":[7,459,527,681,682,550],"class_list":{"0":"post-16281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bikes-fietsen-motorfietsen","8":"category-horloges","9":"category-motor","10":"tag-featured","11":"tag-indian","12":"tag-lebois","13":"tag-motor","14":"tag-special","15":"tag-style"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lebois &amp; Co X Indian Motorcyle - Gentlemen&#039;s Watch<\/title>\n<meta name=\"description\" content=\"Horloges en motoren. Twee werelden, \u00e9\u00e9n gedachte. En een heel mooie match. 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