Success is not based on miracles, but is almost always the product of a clear concept - the epitome of an ambitious, even starkly innovative idea. Ferrari's aura approaches the miraculous. What is behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognised and enthusiastically received? First, even today - 70 years after the company was founded - the miracle of Ferrari is still largely due to the personality of Il Commendatore, Enzo Ferrari. Patience, passion and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the strength to become what it is today: pure fascination on four wheels. Secondly, the long list of international race victories is equally important. The true value of a brand and its products is measured in the currency of passionate dedication. This is the third and perhaps most essential element confirming the Ferrari miracle: The Ferrari Book - Passion for Design traces the evolution of the miracle in a 416-page book with 250 colour and black-and-white photographs.
FEATURES
Size: 29 x 37 cm
Number of pages: 416 pages
Number of photos: 250 colour and black-and-white photos
Edition: hardcover
Language: Eng, Ger, Fra, Ita
English 
Dutch 
German