If there is one watch with a face of its own, it is Jaeger-LeCoultre's Reverso. Always recognisable by its distinctive flip-over case, once devised to protect the watch from the rigours of a rough game of polo.

Some partnerships are so obvious that you wonder why they were not started much earlier. Like the one between Porsche and TAG Heuer. They are both directly linked to motorsport, love speed, are innovative and also have a product in their portfolio that bears the same name: Carrera, named after one of the world's most dangerous open road races that was run between 1950 and 1954 in Mexico.

What you see here is a TV. But one that is slightly different from what you are used to. Namely, this TV has a roll-up screen and can be used in three scenarios. In Zero mode it acts as a hi-fi speaker, in Line mode (as shown) the screen becomes part of the interior by rolling out to a 54:9 format for displaying pictures or animations.

MeisterSinger is treading a smart path. By consistently sticking to the one-hand philosophy, they kill two birds with one stone: the watches -and thus the brand DNA- are super recognisable and appeal to a very clear target group, namely people who hate feeling rushed. MeisterSingers radiate tranquillity through their minimised timekeeping.

You've probably never heard of this French brand. Not surprisingly, as the classic Airain Watches was only recently awoken from its deep sleep by Tom van Wijlick, the same Dutchman who also energetically revived the Lebois & Co. brand. The first watches that Airain 2.0 is sending out into the world are very promising. Namely, these are reissues of the illustrious Type 20 watch , a 1950 vintage model in military style.

You are probably not aware of it, but it is everywhere: formaldehyde, a colourless contaminated gas emitted by furniture, paint, wallpaper, plywood and household cleaning products, among others.