Germany's Laco now makes exactly 100 years watches known for their bold design, functional engineering and uncompromising quality. And to celebrate, the brand is doing something very special

With the special campaign 100 Years - 100 Days - 100 Watches Indeed, the brand is sharing a piece of its legacy with collectors, watch lovers and anyone who feels connected to Laco - or is just discovering the brand for the first time.

Between 19 July and 26 October 2025, Laco is giving away a total of 100 pieces of this exclusive special edition Frieda! These giveaways will take place via various channels throughout the campaign period. And Gentlemen's Watch is of course one of them!!!

Frieda is strictly limited: only 100 pieces are produced. Each watch has an individual serial number engraved on the back of the case. Designed in the classic Type A style, the dial reflects a layout that has defined the look of Laco's pilot watches for decades. It has a finely textured surface and a deep 'Laco-red' hue.

Technical specs

Stainless steel, matted, ø 42 mm; automatic; sapphire crystal; water resistant to 5 bar; limited to 100 pieces. Guide price: € 500 More information: www.laco.de

WHAT DO YOU HAVE TO DO TO STAND A CHANCE OF WINNING THIS LIMITED EDITION LACO FRIEDA?

A: Follow us on Instagram (https://www.instagram.com/gentlemenswatch/)

B: Send an email to infogentlemenswatch.com with your contact details. With the subject Laco Frieda.

C: In that email, tell which Frieda this particular watch is named after (hint: you can find the answer here: https://www.laco.de/nl/en/laco100 )

This promotion runs from 1-10 October 2025. The winner will be notified personally.