Recently, the Santa Maria Novella district in Florence, Italy, was once again the epicentre of menswear. And not just because of the Pitti Uomo fair that took place there. Because in the streets walked countless men using the city as a catwalk. Stylish, colourful and often surprising.
Florence, the birthplace of the Renaissance, is today above all the city of fashion. Besides housing major brands and well-known fashion studios, Florence also has several museums dedicated to fashion and the history of clothing: the Museum of Costume and Fashion in Palazzo Pitti, the Roberto Capucci Foundation Museum in Villa Bardini and Museo Ferragamo and Museo Gucci in the city centre. And for anyone wanting to learn more about textile manufacturing, Prato's Textile Museum is highly recommended!
History of the Pitti
For more than 60 years, Florence has also hosted the Pitti Uomo, one of the most important fashion fairs for men. Every January and June, you can discover what men's fashion has in store for the coming winter and summer here.
It all started on 12 February 1952, when Giovanni Battista Giorgini, a descendant of a noble family from Lucca, organised the fashion show at his villa in Florence. Originally called the First Italian High Fashion Show, journalists and buyers from all over the world were invited to attend catwalk shows featuring major fashion brands from Italy. Due to its huge success, the very next year the event was moved to another venue: Florence's Grand Hotel. In years that followed, the Pitti Uomo ended up in the Sala Bianca at Pitti Palace, which is the basis for its current name.
Pitti Uomo now
The Pitti Uomo as we know it today started in 1972, the year the event abandoned women's fashion and henceforth concentrated exclusively on menswear.
Since 1982, Pitti Uomo has made its home in Fortezza da Basso, attracting both enthusiasts and professionals from around the world and organising various events in historic buildings.
That's how you get there
Next year, of course, there will be another Pitti Uomo. You can go there by train, car and plane. Want to stay in the centre? Then book your hotel room well in advance. Outside the city, you can usually find some last-minute options too. And there is plenty of public transport to take you to the city centre. From there, it is then just a 5-minute walk to the fair.
Check: www.klm.com www.booking.com www.nsinternational.com https://uomo.pittimmagine.com/en 
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