Some partnerships are so obvious that you wonder why they were not started much earlier. Like the one between Porsche and TAG Heuer. They are both directly linked to motorsport, love speed, are innovative and also have a product in their portfolio that bears the same name: Carrera, named after one of the world's most dangerous open road races held between 1950 and 1954 in Mexico.
DEADLY RACE FEST
After a total of 27 casualties (seven in the last edition), this deadly race fest was put to an end. But so the illustrious name lived on.
And so now it has finally happened. Porsche and TAG Heuer have joined forces with the first child being this TAG Heuer Carrera Porsche Chronograph. On it several references to the car brand: such as a Porsche inscription on the bezel and the unmistakable Porsche font has been used for the indexes, which are placed on a dial with asphalt texture. The car seat-style stitching on the leather strap. And through the transparent crystal back of the case, you can see the pendulum weight in the shape of a Porsche steering wheel. It is meant to be a fruitful and long-lasting marriage with many offspring, including more than just a series of new watches. We wait and see. This automatic chronograph costs from €5500 www.tagheuer.com and www.schaapcitroen.nl
English 
Dutch 
German