REEL
What you see here is a TV. But one that is slightly different from what you are used to. Namely, this TV has a roll-up screen and can be used in three scenarios. In Zero mode it acts as a hi-fi speaker, in Line mode (as shown) the screen becomes part of the interior by rolling out to a 54:9 format for displaying pictures or animations.
And in Full View mode, the full screen appears. This 65-inch OLED screen is made from one piece and features self-illuminating pixels and independent dimming control, for picture quality with amazing depth and vibrancy. Each TV is produced to order, meticulously assembled and finished with attention to detail by the most experienced production professionals at LG's factory in South Korea. And yes, that costs something. As much as €99,999. Interested? Then check www.lg.com
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